Heineken Extra Fresh
Client Heineken
Year 2015
The introduction of Heineken Extra Fresh is the start of an entirely new category in the supermarket and ties in with the growing demand for fresh products. When the beer is freshly brewed, it is wrapped to protect it from light and express delivered in cold storage trucks to the fresh department of the supermarket. So you can taste what brewers taste daily in the brewery: the flavor of freshly-brewed beer.
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