Amstel Radler, it’s the season!

We are proud to announce our new tv commercial for Amstel Radler.

It ties in perfectly with Amstel Radler’s advertising history and Amstel’s marketing initiatives in cycling for 2015.

The epic story of an Amstel deliveryman and a group of cycling friends really makes you thirsty.

 It’s time to grab your bike and have an Amstel Radler.

LODE SCHAEFFER WINS COQ D'GRANDE HONNEUR AWARD

LODE SCHAEFFER WINS COQ D'GRANDE HONNEUR AWARD
JANUARY 2015

We are extremely proud to announce that last night, our founder and creative director Lode Schaeffer won the Coq d’Grande Honneur for his relentless drive to move the advertising industry forward.

Next to his work at Indie, Lode dedicates a big part of his time to help young creatives make their first steps into the business.

THE HOMELESS ARE INVISIBLE

THE HOMELESS ARE INVISIBLE
DECEMBER 2014

The campaign “Welcome to our world” aims to change that by giving the homeless a face. People are often unaware of the life of a homeless person. It could potentially happen to anyone with a mortgage, children or a job.

Thought-provoking lines like ‘Being homeless: not even a place to masturbate.’ “It might seem like cheap sensationalism but it links sexuality to the homeless and humanises this group, which is so often ignored. We often forget that homeless people don’t have privacy”, says Hans van Dalfsen, editor-in-chief of the Z! Amsterdam street paper.

The ads were hand-made together with students from various ad schools. This approach will be used to realise the campaign in other countries as well.

 

INDIE develops worldwide Fayrouz campaign

INDIE DEVELOPS WORLDWIDE FAYROUZ CAMPAIGN
NOVEMBER 2014

We proudly present our worldwide campaign for Fayrouz. This international campaign portrays the blend of the ingredients in the most premium way. The TVC features a fusion of images and music, leading to the unique blend that makes Fayrouz. Egypt started the campaign in October. Other countries will follow in the coming months.

 
Fayrouz Global Campaign - TVC Apple 35’'

Fayrouz Global Campaign - TVC Pear 35’’

Fayrouz Global Campaign - TVC Pineapple 35’’

Brand beer: The first sip

BRAND BEER: THE FIRST SIP
OCTOBER 2014

We proudly present the next phase of the campaign for Brand beer. We celebrate the purest taste experience of Brand beer: The First Sip. This campaign centers around the build up and anticipation towards that glorious First Sip. If this doesn’t make you thirsty, nothing else ever will!

*For now the commercial can only be viewed in The Netherlands due to restricted music licensing.

Sportlife: The First Ever Shopping Cart Race

SPORTLIFE: THE FIRST EVER SHOPPING CART RACE
SEPTEMBER 2014

On 26th August 2014 INDIE organised the First Ever Shopping Cart Race, creating a course with skate ramps through a supermarket. The race took place as a PR stunt to release Sportlife's new chewing gum: Sportlife Plus. A race between 3 extreme sports professionals who, rather than with their skateboard or BMX, competed against each other on the 125m track with ramps by using an actual shopping cart. 30 members of the public were also invited to face the challenge and compete for a pair of special edition trainers from the street brand PONY and a skate trip to London. Sportlife. Always go for the bigger Plus.

Mededeling omtrent abricampagne Radio 538

MEDEDELING OMTRENT ABRICAMPAGNE RADIO 538
JULI 2014

Onlangs is voor Radio 538 een nieuwe abricampagne van start gegaan. Opvallend, met een randje. Omdat wij bij INDIE aan het strategisch fundament van de “Beat of the Moment”-campagne van Radio 538 hebben gewerkt, is de conclusie makkelijk getrokken dat wij ook verantwoordelijk zijn voor deze abricampagne. Dit blijkt wel uit de emotionele reacties die ons bureau krijgt toegestuurd. 

Een campagne met een randje maakt altijd iets los. De eerlijkheid gebiedt ons te zeggen dat INDIE niet bij deze abricampagne betrokken was. Wij verzoeken daarom iedereen eventuele reacties rechtstreeks met Radio 538 te delen.

Amstel Non-Alcholic: The Power of Time

AMSTEL NON-ALCOHOLIC: THE POWER OF TIME
JULY 2014

We proudly present our latest campaign: The Power of Time. A campaign to launch Amstel Non-Alcoholic to the Russian market.

Time is powerful. If you have enough time, you can create great things. Whether it's beautiful architecture full of details, or time-honoured Amstel Non-Alcoholic.

It took Amstel over 150 years to crack the recipe and they are proud to present Amstel Non-Alcoholic.

Welcome to Stevie O'Neill, our new Junior Designer

Stevie O'Neill picture.jpg

WELCOME TO STEVIE O'NEILL, OUR NEW JUNIOR DESIGNER
JULY 2014

Born in the shadow of the misty and mysterious Dublin mountains in Ireland, on a night when there was in fact no mist or mystery afoot except for his inexplicable birth. We found this young and starstruck lad wandering around the streets of Amsterdam searching for lucky pennies in a final, fruitless attempt to change his recent wave of bad luck.

His name is Stevie and he'll do anything, as long as it's creative, and that's why we're proud to announce that he has just started as our new Junior Designer and we hope to have him around for some time. But even if we didn't, he probably wouldn't leave. He's pretty enthusiastic.

Amstel Premium Pilsener: The Gift of Time

AMSTEL PREMIUM PILSENER: THE GIFT OF TIME
MAY 2014

INDIE proudly presents the new international campaign for Amstel Premium Pilsener: The Gift of Time. A campaign to launch Amstel Premium Pilsener in Eastern Europe (e.g. Belarus, Bulgaria, Croatia, Macedonia).

"Time is precious" reads the first line in the campaign. For over 150 years Amstel is giving all of its time to let Amstel Premium Pilsener brew just that little bit longer. Therefore, we ask the consumer to give Amstel some of his time. Time to not just swallow but sip. And taste all the time Amstel put in Amstel Premium Pilsener. It will be time well spent.

Baby Indie joined ever-expanding team as non Executive Babylicious Consultant

BABY INDIE JOINED OUR EVER-EXPANDING TEAM AS NON EXECUTIVE BABYLICIOUS CONSULTANT
APRIL 2014

Managing Director and Speaker of a million languages -  Chris Vannitsem said: “In todays ever-changing creative environment, agencies need to offer something unique to their clients. Not only do we have the world’s youngest creative, when he screams his ideas, everyone pays attention. He’s also very popular with the ladies (an important target group for our clients)."

Founder, Full-time Creative Director and Part-time Speed Freak - Lode Schaeffer said: “He makes a lot of shit. Something we don’t normally encourage in our agency but he treats his buggy like a rally car, so we hired him."

We asked baby INDIE for a quote. He said: “Ooh” and “arrgh” and then puked.