Indie Amsterdam

NIKE - HUNTELAAR

On the 3rd of December 2008, top-scorer Huntelaar announced he was leaving Ajax. The fans were distraught. Furious even. Not a good moment for ‘smart-ass’ advertising. But a very good moment to listen to the fans. How do you describe the feeling in the hearts of all those fans in one visual? How would you feel if the most deadly forward left your team?

BOLLETJE

Bolletje has a huge range of products yet lacks an infinite marketing budget, but aims for a consistent communication to present itself as a disarming, naughty and decent brand. Therefore Indie came up with the idea to use each individual wrapper or packaging as an advertisement in its own right. So now, all the Bolletje packagings are advertising themselves.

SPORTLIFE

How do we make Sportlife ‘larger than life’ again? Based on the theme “Unexpected Freshness”, Indie and Sportlife introduced two new, spectacular extreme sports: ‘Yetiball’ and ‘Akaduro’. These extreme sports represent whole worlds of their own, with their own scene, lifestyle, kicks and thrills. And Sportlife has again firmly taken the top market position.

TRULY - NATURE

Malaco presents Truly, the candy of the future, which contains 'less baddies & more goodies. It's OK to enjoy!’. Indie launched an international campaign for Truly in which we discover a fairytale candy-coated world: 'Candy isn't part of nature, but nature can be part of candy'.

NIKE - VERMEER

Indie launches the latest Nike+ campaign in The Netherlands. The global 'Men Vs. Women' campaign is supported locally with this print and wild-poster campaign showing Vermeer's famous painting 'The Milkmaid' with the caption 'Humble women belong in a museum'. The posters were appropriately placed around Amsterdam's Museumplein, by the world-renowned Rijksmuseum and by the Stedelijk Museum.

SIMYO

Simyo is one of the many service providers in the mobile communication market. But it is a brand that is remarkable in its simplicity. While the competition bombards the consumer with a myriad of choices in handsets and tariffs, Simyo chooses to keep things Simple. Indie and Simyo engaged the consumer to combat 'choice stress' in a campaign that firmly positions Simyo as a leader in simplicity.

ENERGIE:DIRECT

energie:direct is a new player in the crowded field of energy providers. One with a clear and attractive promise. energie:direct offers the lowest price guarantee (if a better price is offered, they will make up the difference and pay back an additional 50%). Indie’s job was to turn this young, ambitious energy provider into a commercial success.

DOMINO'S - DELIVERY POINTS

Indie's latest campaign for Domino’s Pizza takes an ambient approach to pizza delivery. Hungry men want pizza and until now, most people thought that was only possible at home or at work.  But what if hunger strikes in the park or at the beach? The versatility of pizza delivery enables it to fit in with people’s lives, rather than vice-versa and the delivery points let people know that it is indeed an option.

Indie’s eye-catching solution highlights that there is no need for the customer to return home to receive their pizza. So, from now on, the tagline ‘Man – Hungry – DingDong- Pizza’ is relevant everywhere.

The campaign began in Amsterdam’s Vondelpark to coincide with the ‘Introduction week’ for students starting at Amsterdam’s universities and the delivery point also made an appearance at the beach, alerting sunbathers to the possibility of flexible delivery.

BELASTINGDIENST - THE POWER OF TJ

This campaign for the Dutch tax department raises awareness with young people that they have to fill in the TJ-form in order to get a tax refund from their holiday jobs. But how do you reach an audience who has no interest in taxes? By suggesting that there are ways to get around the Dutch tax department, of course. The basis of this campaign is the website 'keep more money from your holiday job'.

SENSOOR

The charity help line Sensoor has enlisted the services of Amsterdam-based Indie to create a campaign that delivers the message that 'Sensoor listens to the other story'. So often, people have secrets and problems that they need to talk about but need someone to lend and ear and listen. This campaign from Indie reflects just how much people put on a brave face for their nearest and dearest when, in actual fact, they are bottling-up their emotions.

UNIVÉ

In general, the Dutch public does not regard banks and insurance companies as reliable business partners. Overall it is felt, to put it very simply, that they are only after money. Univé is a cooperative. Originally it was a mutual insurance company that served its company members. Univé puts the interests of its members (not clients!) first. Profits are used for product improvement or distributed to members through dividends. In this Univé campaign from Indie we did not yet play on the profit-motive element, but did focus on Univé’s unique approach to it.

RADIO 538

At Easter, Mr. X left a secret location, somewhere in The Netherlands, with €50,000. The purpose was a hunt to catch Mr. X because, whoever catches him gets to keep the €50,000. Indie developed the concept for this radio format and for the campaign. TV and radio played a very important role in the hunt for Mr. X, as did online, outdoor advertising and print ads, through which secret directions were given alluding to the whereabouts of Mr. X at different times.

Dagblad De Pers

Indie developed a radio campaign for the Dutch daily newspaper De Pers, based on the fact that De Pers is the most quoted newspaper.

We hear well known politicians speak their own statements. These statements are interrupted at unexpected moments by the sound of a newspaper page being turned. This way you’ll know that they’re reading it from a newspaper: Daily newspaper De pers. Most quoted.

Femke Halsema:

Mark Rutte:

Geert Wilders:

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Femke Halsema
Mark Rutte
Geert Wilders

Domino’s Pizza - For Real

The Domino’s Perfect Pepperoni Pizza Deal is so perfect that anybody can sell it. That’s why we put together a huge casting for Domino’s whereby everybody got just 1 take to sell the pizza. This first take immediately became the commercial. Through advertising cards at supermarkets, advertorials in daily and weekly magazines, street castings and even by calling people randomly, hundreds of people came to the casting studio. Everyone who showed up was turned into a perfect pizza seller.

Eiffel

Indie developed a campaign for Eiffel with the purpose of putting Eiffel on the map again. The power of Eiffel, determining strategies and the ability to translate these onto the work floor, is captured in a new theme:
Eiffel. Makes strategy workable.

To explain what Eiffel exactly does, we develop a campaign in which we give examples of cases and the results they had. With each obtained result we find a way to make these results understandable, without just mentioning numbers.
This way we make clear what Eiffel can mean for your organization.

Indie develops a new brand from scratch for the Bioderij, the largest European producer of pre baked pancakes en poffertjes (Dutch mini pancakes). We determine the brand strategy and brand name and develop the packaging together with Brum Design (unfortunately we have the leave the baking itself up to others). This is the beginning of Jan. Named after the man behind the Bioderij who baked its first pancake twenty years ago.

You want to eat pancakes more often than you actually want to bake them. Jan has the solution: Jan pancakes are not just ready in a hart beat, they’re also very tasty!
And that’s where Jan distinguishes itself from all other pre baked pancakes and poffertjes. Now you can always eat a pancake when you feel like it, without a fuss:
Feel like it? Jan.

We translate he traditional values of pancakes and mini pancakes to the values of now:
It’s still a party. The checkered table cloth is under construction. This all also translates itself into the packaging which stands out from the rest and is a feast to look at in the stores.