Indie Amsterdam

Welcome to Indie. Welcome to curiosity. Welcome to discovery and change. Welcome to the united force of independent creative thinkers.

INDIE'S MISSION

SAFE IS UNSAFE

Every company has targets: growth, more profit, happy customers and employees. As time passes routine settles in and 'secure' ways of reaching these goals are established - and repeated. It's only human nature.

That is why companies often find themselves in loops. They keep doing the things that were succesful in the past. This seems a fair approach, a 'safe' way to go. But it is also predictable.

We believe it is time for all companies - including Indie - to get familiar with the unknown; to break out of the loop and fully enjoy a rapidly changing world.

THE POWER OF INDEPENDENT THINKING

At Indie we work with talents on the outside whose thinking and insights drastically differ from ours. Industrial designers, YouTube freaks, digital divas, blogerati and mobile media moguls. These talents are essential for our independent thinking. They inspire Indie and make our work stand out; they make it different and powerful. That is why Indie brings all these talents together.

So, welcome to Indie

Ideas. Good ideas with impact - that is what matters. Without good ideas we are all stuck in the mud. A good idea will result in work that stands out. Not only for TV, radio, internet and print. We'll spill over the narrow minded borders of traditional advertising and do retail design, customer service, packaging, events and interior design. Everything related to our brand or product we consider 'our business'. And that is obvious from Indie's work which, as you can see, is scattered around the website.

Indie's clients are: Belastingdienst, Bolletje, Domino's, Eiffel, energie:direct, Nike, Sensoor, Simyo, Slankie, Sportlife, Truly, Unive, Wereld Hypotheken, Xylifresh.

Hoogte Kadijk 143-F26
1018 BH Amsterdam
Nederland

T +31 (0)20 422 29 99

INFO@INDIE-AMSTERDAM.COM

ROUTE DESCRIPTION

NIKE - HUNTELAAR

On the 3rd of December 2008, top-scorer Huntelaar announced he was leaving Ajax. The fans were distraught. Furious even. Not a good moment for ‘smart-ass’ advertising. But a very good moment to listen to the fans. How do you describe the feeling in the hearts of all those fans in one visual? How would you feel if the most deadly forward left your team?

BOLLETJE

Bolletje has a huge range of products yet lacks an infinite marketing budget, but aims for a consistent communication to present itself as a disarming, naughty and decent brand. Therefore Indie came up with the idea to use each individual wrapper or packaging as an advertisement in its own right. So now, all the Bolletje packagings are advertising themselves.

SPORTLIFE

How do we make Sportlife ‘larger than life’ again? Based on the theme “Unexpected Freshness”, Indie and Sportlife introduced two new, spectacular extreme sports: ‘Yetiball’ and ‘Akaduro’. These extreme sports represent whole worlds of their own, with their own scene, lifestyle, kicks and thrills. And Sportlife has again firmly taken the top market position.

TRULY - NATURE

Malaco presents Truly, the candy of the future, which contains 'less baddies & more goodies. It's OK to enjoy!’. Indie launched an international campaign for Truly in which we discover a fairytale candy-coated world: 'Candy isn't part of nature, but nature can be part of candy'.

NIKE - VERMEER

Indie launches the latest Nike+ campaign in The Netherlands. The global 'Men Vs. Women' campaign is supported locally with this print and wild-poster campaign showing Vermeer's famous painting 'The Milkmaid' with the caption 'Humble women belong in a museum'. The posters were appropriately placed around Amsterdam's Museumplein, by the world-renowned Rijksmuseum and by the Stedelijk Museum.

SIMYO

Simyo is one of the many service providers in the mobile communication market. But it is a brand that is remarkable in its simplicity. While the competition bombards the consumer with a myriad of choices in handsets and tariffs, Simyo chooses to keep things Simple. Indie and Simyo engaged the consumer to combat 'choice stress' in a campaign that firmly positions Simyo as a leader in simplicity.

ENERGIE:DIRECT

energie:direct is a new player in the crowded field of energy providers. One with a clear and attractive promise. energie:direct offers the lowest price guarantee (if a better price is offered, they will make up the difference and pay back an additional 50%). Indie’s job was to turn this young, ambitious energy provider into a commercial success.

DOMINO'S - DELIVERY POINTS

Indie's latest campaign for Domino’s Pizza takes an ambient approach to pizza delivery. Hungry men want pizza and until now, most people thought that was only possible at home or at work. But what if hunger strikes in the park or at the beach? The versatility of pizza delivery enables it to fit in with people’s lives, rather than vice-versa and the delivery points let people know that it is indeed an option.

Indie’s eye-catching solution highlights that there is no need for the customer to return home to receive their pizza. So, from now on, the tagline ‘Man – Hungry – DingDong- Pizza’ is relevant everywhere.

The campaign began in Amsterdam’s Vondelpark to coincide with the ‘Introduction week’ for students starting at Amsterdam’s universities and the delivery point also made an appearance at the beach, alerting sunbathers to the possibility of flexible delivery.

BELASTINGDIENST - THE POWER OF TJ

This campaign for the Dutch tax department raises awareness with young people that they have to fill in the TJ-form in order to get a tax refund from their holiday jobs. But how do you reach an audience who has no interest in taxes? By suggesting that there are ways to get around the Dutch tax department, of course. The basis of this campaign is the website 'keep more money from your holiday job'.

SENSOOR

The charity help line Sensoor has enlisted the services of Amsterdam-based Indie to create a campaign that delivers the message that 'Sensoor listens to the other story'. So often, people have secrets and problems that they need to talk about but need someone to lend and ear and listen. This campaign from Indie reflects just how much people put on a brave face for their nearest and dearest when, in actual fact, they are bottling-up their emotions.

UNIVÉ

In general, the Dutch public does not regard banks and insurance companies as reliable business partners. Overall it is felt, to put it very simply, that they are only after money. Univé is a cooperative. Originally it was a mutual insurance company that served its company members. Univé puts the interests of its members (not clients!) first. Profits are used for product improvement or distributed to members through dividends. In this Univé campaign from Indie we did not yet play on the profit-motive element, but did focus on Univé’s unique approach to it.

RADIO 538

At Easter, Mr. X left a secret location, somewhere in The Netherlands, with €50,000. The purpose was a hunt to catch Mr. X because, whoever catches him gets to keep the €50,000. Indie developed the concept for this radio format and for the campaign. TV and radio played a very important role in the hunt for Mr. X, as did online, outdoor advertising and print ads, through which secret directions were given alluding to the whereabouts of Mr. X at different times.