INDIE is independent.
INDIE is the freedom to choose the most qualified suppliers to cooperate with.
INDIE is an open, unbiased culture, where ego is irrelevant.
Founder & Creative Director
Lode Schaeffer began his career in advertising in 1988 and has successfully developed both himself as Creative Director and INDIE as a leading creative agency. His experience was gained at Kuiper & Schouten followed by DDB Needham Worldwide where he became an internationally awarded Creative Director. It was, however, through the creative freedom of INDIE that he reinforced his status as the prominent Creative Director he is today.
Through his career, Lode has been awarded seventeen Effectiveness Awards, twenty Lions in Cannes, fortysix ADCN (Art Directors Club Netherlands) Lamps and the coveted Grand Prix at the New York festival. His achievements and contributions to creativity have been recognized by the Art Directors Club Netherlands with a Lifetime Achievement Award and inclusion into the Hall of Fame. In addition, in 2008 INDIE was named Agency of the Year cementing its reputation of one of the most successful Dutch agencies. Since September 2011, Lode has been chairman of the ADCN.
Originally from Belgium, Chris has started her advertising career in Paris in 1994. After 3 years, she was transferred to Y&R Amsterdam, where she became responsible for mobile telco brands Hi and KPN, for consumer and business markets. In 2004 she founded advertising agency BeyenMeyer, working for Scarlet telecom and FMCG brand Hero amongst others. After 3 years she switched to the advertiser’s side, working for De Bijenkorf department store and Reebok International HQ. She was then asked to lead the Dutch branch of the Wunderman network, which she did for over 2 years. Chris has joined INDIE as Managing Director in 2012.
Emilio de Haan
In this game since 2000. A team with Rogier since 2009. And since the summer of 2015 back on his old stomping ground. Emilio is just a tad more Tukker since working with Rogier. Together they regularly head up lists of most highly awarded creatives. Which is all very nice, but what they like most is producing work that goes against the tide and shakes things up a bit.
Rogier de Bruin
In this game since 2000. A team with Emilio since 2009. And since the summer of 2015 back on his old stomping ground. Rogier is just a tad more Mexican since working with Emilio. Together they regularly head up lists of most highly awarded creatives. Which is all very nice, but what they like most is producing work that goes against the tide and shakes things up a bit.